Expanding Your Business: Mobile Game Translation Is Crucial
September 13th, 2022
Game localization is the process of adapting a video game for different markets, languages, and cultures. It involves translating in-game text, audio, and other content, as well as making necessary cultural adjustments to ensure that the game is appealing and understandable to players in various regions around the world.
An Overview of the Mobile Game Industry
The mobile gaming industry is growing fast and is projected to thrive over the next decade. According to a study by data.ai and IDC, mobile gaming dominated the market in 2023, almost 60% of the whole market share, according to Mashable SE Asia, and is expected to continue to rule in 2024.
In 2023, mobile gaming generated $92.2 billion out of a total market size of $184.4 bn. And it is expected to reach $315.90 billion in 2024. In only the first quarter of 2022, worldwide consumers spent over $1.6 billion weekly on iOS and Google Play mobile games.
The importance of game localization lies in its ability to expand the reach of a game to a global audience and maximize its potential for commercial success. Here are some key reasons why game localization is important:
Access to Global Markets: By localizing a game into multiple languages, developers can tap into new markets and reach players who may not speak the game's original language. This can significantly increase the game's potential player base and revenue.
Cultural Relevance: Games often contain cultural references, humor, and context-specific content that may not resonate with players from different cultural backgrounds. Localization ensures that these elements are adapted appropriately to make the game more relatable and enjoyable for players worldwide.
Enhanced Player Experience: Playing a game in one's native language enhances the overall gaming experience. It allows players to better understand the storyline, instructions, dialogue, and other crucial aspects of the game without language barriers, leading to increased engagement and enjoyment.
Market Competition: In the highly competitive gaming industry, localization can give a game a competitive edge. Players are more likely to choose games that are available in their language and tailored to their cultural preferences over ones that are not localized.
Brand Reputation: A well-executed localization demonstrates a developer's commitment to providing a quality experience for all players, regardless of their location or language. This can help build a positive brand reputation and foster player loyalty.
So many opportunities lie ahead for mobile game developers and companies. However, with millions of games available online spanning different genres and platforms, it is nothing less than a stressful job to launch a new game and make it globally accessible. These statistics also show the difficulty of going into such fierce competition without a plan. A plan that leads you the way to reach, attract, and engage your target audience overseas! And that is only possible with mobile gaming translation and localization.
Expanding into the Chinese market can be challenging for any industry. To succeed, it’s essential to team up with a professional Chinese translation and localization team that can provide the necessary resources to help you stand out among your competitors. And that’s precisely what we can help you get at WELLinguist. We are accurate, responsible, cost-effective, timely and responsive. We are you best choice!